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- TidBITS#73/22-Jul-91
- ====================
-
- Copyright 1990-1992 Adam & Tonya Engst. Non-profit, non-commercial
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-
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- TidBITS -- 9301 Avondale Rd. NE Q1096 -- Redmond, WA 98052 USA
- -----------------------------------------------------------------
-
- Topics:
- MailBITS/22-Jul-91
- TechnoBITS/22-Jul-91
- QuickTime
- West of Eden Review
- MissingBITS/22-Jul-91
- MAZ Returns
- Reviews/22-Jul-91
-
-
- MailBITS/22-Jul-91
- ------------------
- This is it, my last issue for a few weeks. Remember, send all
- TidBITS related mail to Mark H. Anbinder (mha@memory.uucp or
- mha@baka.ithaca.ny.us). My mail will be collected and forwarded
- eventually, but there's no telling what could go wrong. I hope to
- be back online as soon as possible.
-
- Occasionally a client wants me to take a look at a strange program
- they've been given or had around forever. Often these programs
- come with minimal contact information, which leaves me to figure
- out what's happening. Although I enjoy that process, it can be
- nice to know how to reach the original company. In addition to the
- usual methods of ferreting out information, I've discovered a new
- one, the National Software Database. It's a long distance, 2400
- bips call to a computer that has a huge database of commercial
- products. It probably isn't all inclusive, because I gather
- vendors have to pay $20 per year to be listed, but searching on
- the term "spreadsheet" turned up 77 responses of spreadsheet
- products for all sorts of computer systems, each with full contact
- information. If you want to give it a try, the number is 704/255-
- 8259 (8 data bits, 1 stop bit, no parity, prefers VT100 emulation
- with auto line-feed) and the voice number (which you have to call
- to be listed, I assume) is 704/253-0270. Enjoy.
-
- Mark H. Anbinder passes on more product news from Apple.
- Apparently it's almost impossible to purchase an Apple Scanner due
- to an incredible backlog. If you want one now, too bad, but if you
- can wait until fall, Apple will come out with a "new and
- innovative scanning product." If you have an order in, you can opt
- for the new scanner instead or just cancel your order. Mark also
- mentions that as of 15-Aug-91, Apple will discontinue the
- Macintosh Display Card 4*8 and will drop the list price of the
- Macintosh Display Card 8*24 to $699, which is only about $50 more
- than the old 4*8 card was. It sounds like Apple sees little point
- in producing two cards that do not have greatly different prices,
- especially since most people wanted the 8*24 anyway. All existing
- orders will be filled, however.
-
- Jack Lawson writes, "Just thought you might be interested in
- another potential use for those old Mac CPU's! This text briefly
- describes the Block II controller which controls the operation of
- each engine on the space shuttle. Note the cost (!) and the brand
- of CPU!
-
-
- Newsgroups: sci.space.shuttle
- Subject: New Main engine controller...
-
- Shake Hands with Mister Controller: An Introduction to the BLOCK
- II Space Shuttle Main Engine Controller
-
- The new "Block II" controllers (the old one is the Block I) sit on
- each engine and monitor and control each engine through ascent.
-
- * Block II controllers average cost $3 million in 1989 to 1994
- dollars. All parts are "Space" class. It is based on the Motorola
- 68000 CPU, 4 per controller. The timing on the chips is so
- critical that each set is taken off of the same die.
-
- Now if only I could get $3 million for 4 Mac Plus CPUs :-) Makes
- buying an Apple machine seem like a BARGAIN !! :-)"
-
-
- Someone on Usenet asked if there was a way to print a screen shot
- in System 7. Jim Reekes of Apple replied, saying "Easy question.
- Type Shift-Cmd-3. Open the picture file just created at the root
- of your hard disk. Open it (it's a Teach Text file) and then
- choose Print from the menu. By the way, that FKEY plays a camera
- click sound when you invoke it and it's a recording of my camera."
- [I noticed that it took a picture that included _both_ of my
- screens, and the color monitor came out in color. Way to improve
- the built-in utilities, Apple!]
-
- Steve Holden comments on our Ambulatory Computing article, "In
- your July 15th issue you mentioned dial-up AppleTalk - over the
- 4th of July weekend I spent some time with the development team
- that is working on this. According to them it is up and running
- (with some bugs) but it is pretty neat. They said they thought it
- would be available with the new AppleShare that is due out in the
- Fall. Keep up the great work and don't have to much fun moving
- across the country. [Thanks, Steve, we'll try to avoid having too
- much fun - just what is _too_ much fun, anyway?]
-
- Information from:
- Mark H. Anbinder -- mha@baka.uucp
- Jack Lawson -- seals@ac.dal.ca
- Jim Reekes -- REEKES@applelink.apple.com
- Steve Holden -- sholden@cod.nosc.mil
-
-
- TechnoBITS/22-Jul-91
- --------------------
- There's been a lot of grumbling among my academic friends about
- how hard it is to protect a Macintosh in a public lab. Apparently
- the best solution so far is to use Suitcase II to load DAs into
- the Apple Menu and to make the entire System Folder invisible.
- What they would all like though, is the ability to boot the Mac
- remotely over an Ethernet network. A company called Mauswerks has
- a product that can do just that. BootToob, as it's called,
- replaces a ROM on an Apple or Asante Ethernet card with one that
- creates a RAM disk at startup, loads the boot image into that RAM
- disk over the network, disconnects from the network, and continues
- to boot. A number of Macs can share the same image file, which
- must be stored on a Mac running MacTCP on the network. Right now,
- BootToob retails for $139 for one Mac and one server, and $995 for
- ten Macs. It requires a Mac II-class machine with a minimum of 2
- MB, but Mauswerks plans versions of the BootToob for the SE/30,
- the LC, the IIsi, and SCSI devices (I guess that means the Nodem -
- I haven't heard of any other SCSI-based Ethernet adapters). Of
- course, Apple is certainly working on this sort of thing too, but
- who knows how long it might take for them to get a product out the
- door.
-
- Mauswerks -- 614/294-7300
-
- Related articles:
- MacWEEK -- 29-Jan-91, Vol. 5, #4, pg. 15
-
-
- QuickTime
- ---------
- By now, I'm sure that you've all heard about QuickTime, Apple's
- multimedia extension to the Mac's system software. I personally
- have had trouble internalizing what QuickTime will mean to the
- normal Macintosh user. With an eye to correcting that, I jumped at
- a chance to talk to Joseph Ansanelli, QuickTime product manager at
- Apple. He sent me an overview of what QuickTime provides and
- answered a bunch of my questions and concerns about QuickTime.
- This article is based entirely on his overview and the talk we
- had.
-
- Apple hopes to broaden the scope of the Macintosh through
- QuickTime. When the Mac first appeared, its use of integrated
- graphics set it apart from its character-based brethren. Although
- the Mac has always had decent sound capabilities, sound,
- animation, and video were all hacks that were limited to
- specialized programs. QuickTime will release these three methods
- of communication (this is probably the point where I should
- include a pithy quote from Marshall McLuhan, but I'll refrain this
- time) into the Macintosh world at large, integrating them tightly
- with Macintosh hardware and all Macintosh software. Why do you
- think Apple starting including a microphone on some new Mac
- models? Because Apple is building QuickTime into future versions
- of the system software and because QuickTime runs on all Macs that
- use the 68020 or later with 2 MB of RAM, it will become a common
- development point, much as cut, copy, and paste of PICTs is now.
- In addition, QuickTime is modular, so you can install newer and
- snazzier "components," as Apple calls them, at any time. Finally,
- Apple is making the QuickTime Movie file format open so it can
- migrate to other platforms.
-
- Enough of the theory and on to the details! QuickTime has four
- main parts, the system software, the file formats, the Apple
- compressors, and the human interface. The system software part of
- QuickTime is composed of the Movie Toolbox, which aids in the
- creation, editing, and playback of movies (I'll get to the
- definition of a movie in a bit), the Image Compression Manager,
- which arbitrates between applications and the compression
- components, and the Component Manager, which acts as an
- intermediary between applications and external devices, such as
- digitizer cards or VCRs. Applications work with the Movie Toolbox
- so they can incorporate support for the movies. Apple claims that
- developers have been able to support movie playback in two to
- three days. The Image Compression Manager handles compression
- requests from applications and matches them with the most
- appropriate compression module installed in the system. It will
- also handle picky little details like clipping, scaling, crossing
- screens, and fast dithering (which lets you view a 24-bit movie in
- a lower resolution at the same speed). The Component Manager works
- slightly like the Image Compression Manager in that it mediates
- between applications and components (modules) that developers
- write to drive their hardware. Essentially, the Component Manager
- does for many devices what Apple's printing architecture did for
- printers. You have one driver for each printer, and all
- applications work through that driver. In contrast, DOS
- applications require a driver for each piece of hardware in each
- application, so both Word and WordPerfect have hundreds of printer
- drivers for the same printers, but you can't use Word's drivers in
- WordPerfect or vice versa. The Component Manager actually works
- with all external resources, which includes system extensions, so
- it can handle software as well as hardware.
-
- QuickTime includes two new file formats, extensions to the PICT
- format and the Movie format (moov for those of you who pay
- attention to the file types - it can also be pronounced with a bad
- accent to get "moof" - wonder where that might have come from
- :-)). Apple extended the PICT format by adding support for
- compression using any compression scheme registered with the
- Component Manager and by adding preview support. The preview will
- consist of a 4-5K thumbnail image saved with the PICT. Archiving
- applications could use that image, and Apple plans to support it
- in the extended Standard File (SF) Dialog box when you are opening
- PICTs. The Movie format is much more ambitious. It is a container
- for multiple types of dynamic data, such as sound and video, which
- will be the first two tracks (types of information included in the
- Movie format) defined by Apple. QuickTime will handle
- synchronization of the tracks, and it stores the description of
- the data separate from the data itself, which (although I don't
- have a complete grasp on why yet) allows for multiple versions of
- the data without duplicating the content each time. Like the new
- PICT, the Movie format will include preview support, but in two
- forms, posters and previews. Posters (as you would expect) are
- still frames which represent the movie for printing, whereas
- previews (as you would also expect) are short clips that represent
- the whole when previewing in an SF Dialog box, for instance. One
- feature of QuickTime that no doubt helped attract IBM is its
- openness and extensibility. Apple encourages third parties to use
- the Movie format as a cross-platform medium of exchange. Apple
- also plans to extend the number of tracks in the Movie format past
- the original two. An obvious choice for a new track type is a MIDI
- track, but I suspect people will think of plenty more types in the
- coming years. To integrate the Movie format with the rest of the
- Mac, Apple has ensured that it will have full Clipboard and
- Scrapbook support, so people will be able to cut, copy, and paste
- movies to their hearts' content. Joe said that he expected 50 to
- 100 applications to support the Movie file format by the beginning
- of 1992, which indicates that developers are taking QuickTime
- seriously.
-
- As far as the Apple Compressors go, Apple has three basic ones to
- start with, the Photo Compressor, the Animation Compressor, and
- the Video Compressor. The Photo Compressor is an implementation of
- the JPEG (Joint Photographic Experts Group) standard and can
- compress images between 10 and 25 times with no visible image
- degradation. If you want an example of JPEG compression, check out
- the color image we sent to sumex-aim.stanford.edu along with a
- free JPEG decompressor (in the same file). The Animation
- Compressor can decompress and display animations on the lower-end
- Macs without speed degradation using both lossless and lossy modes
- of compression. The compression ratios vary widely, depending on
- what is included in the animation. Finally the Video Compressor
- can decompress video sequences from a hard disk or, more
- impressively, a CD-ROM in real time with no extra hardware. It too
- can compress files between five and 25 times. All of these
- compressors are optimized for speed as well, and from what I've
- heard, you don't really notice any additional processing going on
- while the file decompresses. One thing that worried me slightly at
- first was the role of the popular compression programs in all of
- this. Joe assured me that while it was certainly possible to write
- a DiskDoubler component for QuickTime, it would only work with
- QuickTime-compatible applications, and everyone would have to have
- that component. So while Salient or Aladdin could come up with a
- QuickTime compression component, it will be unlikely to hurt the
- rest of their market.
-
- The last part of QuickTime is the Human Interface. Apple has
- defined two new interfaces to work with QuickTime. First, the SF
- Dialog will support preview of PICTs and movies, which will be
- handy, and second, Apple has a control mechanism for viewing
- movies. It includes gadgets that look much like the standard
- window gadgets, but are located at the bottom of the window. You
- can toggle the sound, play or stop the movie, and step forward or
- backward through the movie. In addition, the largest control is a
- slider bar much like the standard elevator bar, with which you can
- jump around within the movie and get a sense of your location in
- the movie. This sort of interface standardization is what has set
- Apple apart from other companies, and is what will continue to do
- so in the future unless the competition takes note.
-
- Developers can get an APDA toolkit for QuickTime that includes the
- QuickTime Extension, picture and movie utilities, XCMDs for
- HyperCard, and sample code and drivers. The toolkit comes on a
- CD-ROM and costs whatever a normal toolkit from APDA does. If you
- as an end user want to check out QuickTime, Apple will have a
- QuickTime sampler floppy that will contain the QuickTime
- Extension, various pictures, movies, and conversion utilities, and
- some samples. The disk will be free and will be distributed
- through user groups, bulletin boards, and dealers.
-
- One of the things I've been trying to think about since I talked
- to Joe is what sorts of applications lend themselves to working
- with QuickTime. The best candidates I've thought of (and the most
- obvious, certainly) are interactive help and training systems and
- dynamic Post-It-type notes (which some applications already have,
- but without the benefit of standardization). If you think back a
- few weeks to the article I did on videoconferencing, QuickTime
- should be able to do everything I said about animating a talking
- head and synchronizing a voice with the mouth movements, all in
- real time with full compression. I'd hope to see that sort of
- application come from a company like Farallon fairly quickly.
-
- QuickTime's main competition will come from the MPC (Multimedia
- PC) group that Microsoft started but which is now an independent
- organization. MPC must approve a computer for it to carry the MPC
- label, indicating that it has certain hardware capabilities and
- peripherals. The low end of the MPC line is a 286 with VGA
- graphics. Also commonly included (if not required, I'm unsure
- about this) are a CD-ROM player and audio hardware. Microsoft
- plans to come up with multimedia extensions for Windows which will
- cover much of what Apple has done with QuickTime, although from
- the sounds of it, Microsoft's extensions for Windows aren't as
- comprehensive or as well thought out as QuickTime. In addition,
- because of the overhead with Windows sitting on top of DOS, even a
- fast MPC-approved PC won't be faster than cheaper Macs that have
- inherent QuickTime support. I've heard from someone who saw a 25
- MHz 486 doing enhanced JPEG compression that the PC was only about
- as fast as a Mac LC doing the same compression under QuickTime.
- MPC-approved machines can be 286's, but most will probably be
- 386's, simply because the 286 is slow and more or less obsolete.
- From what I've heard, MPC merely raises the multimedia level of
- the standard PC to what the Mac had about three years ago. Also
- keep in mind that QuickTime will be free at first and then will be
- integrated into Apple's free system software and bundled hardware
- (such as the Mac's sound chip and microphone), unlike Windows and
- the standard PC.
-
- QuickTime actually works now with all programs, thanks to a quick
- extension hack by Apple France that fools all applications into
- being QuickTime compatible. I gather it has some bugs, not
- surprisingly, but is otherwise quite useful. Interestingly enough,
- and I'm not sure of the form this takes, the application Apple
- apparently uses to demo QuickTime is a beta version of the next
- release of WordPerfect, so it sounds like major developers are
- jumping right into the QuickTime boat. Apple has shown QuickTime
- at the Interactive Multimedia Association and is pushing it as a
- cross-platform standard format for dynamic data. There's no reason
- the movie format can't be used by Macs, PCs, Suns, NeXTs, etc.,
- and if nothing else, I think it is one of the first proposed
- comprehensive standards in this field. Interesting stuff, so keep
- your eyes on QuickTime when Apple finally ships it by the end of
- 1991. I'm certainly not one to jump on the Multimedia-Will-Save-
- The-Industry-Bandwagon, but I do think QuickTime will stimulate
- creative thought that hasn't been too prevalent recently.
-
- Information from:
- Apple propaganda
- Joe Ansanelli -- joseph.a@applelink.apple.com
- Pythaeus
-
- Related articles:
- MacWEEK -- 21-May-91, Vol. 5, #20, pg. 6
- MacWEEK -- 16-May-91, Vol. 5, #19, pg. 6
- InfoWorld -- 10-Jun-91, Vol 13, #23, pg. 45
- PC WEEK -- 10-Jun-91, Vol 8, #23, pg. 8
-
-
- West of Eden Review
- -------------------
- by Frances Blomeley, udaa032@uk.ac.kcl.cc.oak
-
- Title: West of Eden - The End of Innocence at Apple Computer
- Author: Frank Rose
- Publisher: Hutchinson Business Books, 1989
-
- Have you ever used a Macintosh? If so, have you ever wondered how
- such a machine - one so radically different in design and
- functionality from anything which preceded it - came into
- existence?
-
- In fact the Macintosh did have an ancestor. It was called the Alto
- and was developed at the Palo Alto Research Center in California,
- which was established as an experimental foray into the growing
- field of computers by the Xerox Corporation in the early 1970's.
-
- At that time, the dominant ethos in computing was one of
- subservience to technology. Most computer interaction required the
- user to learn an arcane set of commands in order to communicate
- with the system, and to adapt one's thinking to the requirements
- of the software.
-
- The Alto encapsulated ideas known collectively as the Dynabook, or
- 'dynamic book'. Most of the features of the Alto - which included
- a high-resolution bit-mapped screen, overlapping and movable
- windows, a point-and-click mouse, command icons, and WYSIWYG
- word-processing software - were simply on-screen representations
- of the way in which people naturally worked with pen and paper.
-
- Such innovation is not cheap. By 1984, after 10 years, Xerox had
- spent 100 million dollars on research at Palo Alto without the
- emergence of any significant products. In that time, the original
- management had been replaced by a more conservative board which
- was less prepared to take the financial risks associated with
- lavish research projects; instead they decided to pursue an
- alternative path into the computing market place by investing in
- one of the local home computer manufacturers. This manufacturer
- was Apple Computer, and it was selling Apple personal computers at
- a rate which was increasing exponentially year by year.
-
- The apocryphal story of the origin of Apple is now part of the
- folklore of computing. In 1976 two enthusiasts from an amateur
- hobbyist computer club, together with an indeterminate amount of
- catalytic input from other members of the club and from the new
- microprocessor technology, went into business together selling a
- computer assembled in the garage of one of their parents' houses.
-
- The two founders of Apple combined two important ingredients of a
- successful production team. Steve Jobs had the vision, the energy,
- and the ability to sell ideas, while Steve Wozniak possessed
- superlative engineering skills and could translate Jobs' ideas
- into practice. By 1983 both were multi-millionaires.
-
- Part of the deal in which Xerox bought 100,000 shares in Apple
- Computer was the agreement that Steve Jobs should be allowed to
- visit the Palo Alto Research Center. The technology which he
- witnessed on that visit, and the Alto in particular, immediately
- fired his imagination; from that moment onwards his prime concern
- was how to transform the highly expensive interpretation of first-
- class ideas into an affordable product which would be available to
- everyone. The ultimate result was the Apple Macintosh.
-
- However, this is not a book about the Macintosh. That is just one
- of many fascinating peripheral sketches which embellish the
- central theme. Others include: a brief history of Silicon Valley;
- the origins and development of the IBM PC; a truly nightmarish
- account of an attempt to cure bugs in several interacting
- components of the Macintosh system software a week before its
- release; and an informative look into West Coast working
- practices, in which the "most productive" time of the day is
- considered to be between 5.00 and 7.00 a.m.
-
- The main story line concerns life on Bandley Drive - the home of
- Apple Computer - from 1982 to 1986. It relates events from the
- time when Steve Jobs brought in a new president (John Sculley of
- PepsiCo) to give Apple the professional leadership being demanded
- by Wall Street, up until the unwilling departure of Jobs from
- Apple three years later.
-
- It describes the volatile atmosphere which pervaded Apple; an
- atmosphere, largely attributable to the presence of Steve Jobs,
- the effects of which ranged from inspirational to harrowing. The
- transition from the former to the latter is as important a part of
- the story of Apple as the material events which took place.
-
- Written in a style which effectively conveys the pace of life at
- Apple, the book is based upon prodigious research and personal
- interviews. In a postscript, the author states that he was "struck
- by the number of people who told me that working at Apple had been
- the high point of their lives - not their careers, but their
- lives". After reading this book, that isn't difficult to believe.
-
- Information from:
- Frances Blomeley -- udaa032@uk.ac.kcl.cc.oak
-
-
- MissingBITS/22-Jul-91
- ---------------------
- It seems that I can never catch up with everything I want to write
- about, and since we're moving in a week or so, I just thought I'd
- mention the items that will be lost in the shuffle. By the time we
- get to Seattle and are set up, these may no longer even be
- interesting, so here goes. Maybe this will also provide me with a
- section to write about this stuff without having to worry if I
- can't make a full article out of it.
-
- I'd wanted to say something about Word 5.0 for the Mac, if only to
- expand on the previous stuff I've written about when it should be
- coming out. It now sounds like it will appear sometime this fall
- with a host of cleaned up features, but little that will set it
- apart from the pack. My favorite new feature is that Command-A
- will finally be set back to Select All instead of Again. Luckily
- for those of us who are die-hard non-Word users, Paragon should
- release Nisus XS in August, and that will include better columns
- (don't know about tables, but I hope so) and full System 7-
- studliness. Nisus XS will also implement a modular architecture
- that will allow users to add new modules easily to enhance Nisus
- even further (if such a thing could be possible :-)).
-
- I'd planned on writing more about Apple and IBM at some point, but
- it just got lost in the shuffle. I also went back and looked at my
- original article, and I was basically on target. I can't say much
- about the deal that hadn't already been said. Suffice it to say
- that the only thing that has changed much is that IBM has
- purchased Metaphor Systems, the company with which IBM had formed
- Patriot Partners. It looks likely that there will be some
- integration of the Apple/IBM company and Patriot Partners, if only
- on the technology level. Tune in next week for As the Apple Turns.
-
- I'm not a Unix hacker by trade or temperament, but I like
- interconnectivity, which Unix has down cold. Now Tenon
- Intersystems has a new version of Unix for the Mac, called
- MachTen. Unlike A/UX, MachTen just runs on the Mac normally
- without requiring partitioning or special drivers or anything like
- that. At some point I'd like to take a look at it, but for the
- moment, you'll have to ferret out more information on your own.
-
- The FTC doesn't comment on current investigations, so little news
- has come from the Microsoft investigation. The FTC has said now
- that it is investigating Intel for anti-competitive measures.
- There's no telling what will happen with that case, although you
- may notice that Intel is absent from both ACE and the Apple/IBM
- agreement. The ACE specs call for their OS to run on Intel
- hardware as well, and IBM is unlikely to drop the PS/2 line, but
- it's still an interesting game to watch. Basically, it looks like
- no one likes Intel and the way they work, but at this point
- there's nothing anyone can do about it.
-
- I completely ignored the announcement of 1-2-3/Mac from Lotus, not
- because I think it's unimpressive (a number of people have said
- that it's actually quite good) but because I couldn't think of
- much to say about it. I'll wait until it comes out and then see if
- any of you spreadsheet users out there want to review it.
-
- Apple Events are a strange and mysterious subject right now, and
- Jon Pugh has promised to write an article about them when he has
- more to say (he does something with them at Apple, so if anyone
- will know, he will). The one interesting application (short of
- QuicKeys 2.1, of course) that works with Apple Events is something
- called Control Tower, which, as far as I can tell, translates
- similar events between applications. Control Tower comes from
- Simple Software (though I expect it's quite complex) and should be
- a useful method of integrating and automating programs via Apple
- Events when the commercial release ships.
-
- The article I've had on tap for the longest time is one about
- XLink from Cel Software. It's a simple idea that might, or might
- not, be incredibly useful to you. When you install XLink, you can
- suddenly use many HyperCard XCMDs and XFCNs in certain
- applications and macro programs. Supported products include
- QuicKeys 2, Tempo II Plus, Excel, 4D, Wingz, and Ragtime 3. Again,
- I haven't been able to decide if it will be useful to the end
- user, but it very well might be to a developer. Call them and see.
-
- Possibly the most useful article I've read in MacUser for some
- time came in the August issue. Owen Linzmayer wrote about how to
- get online support, and while the article is good, the table
- listing electronic addresses for many Macintosh developers is
- wonderful. If you live in the electronic world, I highly recommend
- getting this issue, if only for the table. If you know of email
- addresses for companies that aren't listed, send them to me (in a
- bit, when I'm connected again) and I'll mention them in an
- upcoming issue.
-
- A videotex provider called Baseline has started a unit that
- provides videotex services to magazines and the like. That's not
- interesting. What is interesting is that Baseline's first client
- is the porn magazine Penthouse, which has a videotex service
- called Petline. Petline provides chat services, shopping (adult
- products included) and lets users download pictures and
- illustrations from the magazine. Remember what I said a while ago
- about how VCRs became popular when X-rated movies started to come
- out on videotape? I wonder if the same rule will apply to this
- sort of online service? Only time will tell.
-
- And no, I don't have the number for Petline, sorry. :-)
-
- Tenon Intersystems -- 805/963-6983
- Simple Software -- 415/381-2650
- Cel Software -- 800/463-9100 -- 403/429-1903
-
-
- MAZ Returns
- -----------
- Ben Schaffe was kind enough to forward this message to me, posted
- for Naoto Horii on GEnie by Bruce Tomlin of SoundMaster fame. Ben
- also mentioned that MaxAppleZoom 1.4 was out, and when I looked on
- America Online, I saw version 1.43. The version that was posted to
- sumex-aim.stanford.edu yesterday carried the version number 1.42,
- but I unfortunately do not know the differences.
-
- I very much want everyone to read and think about Naoto's letter
- below since it outlines some of the many problems that a real-
- life, normal-person shareware author must face. Like other
- talented, responsible shareware authors (such as Dave Warker of
- Remember?, Bill Goodman of Compact Pro, and Bruce Tomlin of
- SoundMaster) Naoto managed an elegant hack without the financial
- and marketing support of a commercial enterprise. That's
- impressive (and believe me, I get a sense of what a shareware
- author goes through because of my experiences with TidBITS). I'm
- not saying that all shareware is great, and in fact, much of it is
- worthless. But intelligently implemented programs that fill a
- niche in your electronic environment (be it reminders or file
- compression or funny sounds or a larger screen area) deserve your
- support. Perhaps the most depressing part of this whole incident
- was the number of people who admitted to not having (yet) paid the
- shareware fee for MaxAppleZoom. It's not something to be proud of,
- folks. If you use it and like it, pay for it. If you use it but
- don't pay for it, don't brag about it and certainly don't complain
- if it stops working for any reason.
-
- If nothing else, think of shareware authors as a defense against
- the horde of corporate mergers that is quickly engulfing the
- market. At the rate the big companies are going there will only be
- a few companies soon, and you think Microsoft Holdings, Inc. or
- Apple, Conglomerated will be bothered to come up with something
- like MaxAppleZoom in a few years? No. So please, support our
- shareware wizards and also, be understanding if they can't compete
- with a toll-free support number and weekly updates. Also, please
- accept my apologies for this editorial rant - I guess it's my
- prerogative, but I try avoid overdoing it. Maybe I just need a
- couple of weeks off. Yeah, that's the ticket. Take it, Mark...
-
-
- From Naoto Horii, Brussels, July 15, 1991.
-
- I'd like to present my apologies to all the users who were
- inconvenienced by the expiration date feature of MaxAppleZoom.
- I've heard there's been a lot of harsh one-sided criticism about
- this on the net, and I'd also like to try to explain my position.
- It wasn't planned that users would stumble like this upon this
- feature: When I wrote v1.3 - in mid-1990 - I expected I'd be able
- to release a new version in time to avoid any service disruptions.
- I wanted the next version of MAZ to be System 7-compatible, and I
- - like many ? - was led to believe by Apple's announcements that
- System 7 would be available in late 1990 or early 1991 at the
- latest.
-
- I was only able to get hold of a copy of System 7 in late May, and
- by early June a nearly final version of MAZ v1.4 was completed.
- This was several months behind my initial schedule. With only a
- few days left before the expiration date of v1.3, the program was
- obviously to be sent as quickly as possible to all the interested
- parties, but I couldn't do it for the following two reasons:
-
- * The motherboard of the Mac I'm using chose this rather
- inopportune moment to die, making disk duplication rather
- difficult. The dealer tells me that the motherboard has to be
- replaced. It looks like component-level repair is not yet
- available in Belgium. This is a quite costly repair and I'm afraid
- the expense cannot be reasonably justified for a home computer.
-
- * While I was developing MAZ, I had to postpone a _lot_ of
- important work, and the backlog was becoming critical. Although I
- knew I'd be in deep trouble if I didn't ship the program in time,
- there was simply no choice. I feel a morally compelling sense of
- duty towards my registered users, but the actual amount of money
- involved is rather modest and I definitely cannot mix up my
- priorities. We shareware authors tend to understate the true
- source of the financial backing of our product, and thus users
- tend to notice it only when there's competition for time between
- our normal and shareware-related activities.
-
- But there's a more important perception gap between the author and
- the users than the merely financial aspect. That is one about the
- quantity of time available. Let's not forget that to be able to
- spend some of our time toying with computers to write and maintain
- shareware, we authors must spend a far larger amount of time doing
- more important, "real" work. I received _really_ nice and
- heartwarming letters from my registered users, and I very much
- would have liked to respond to every one of them, but I had a
- dilemma: given the limited time I have available for shareware-
- related activities, do I choose to spend it writing letters, or do
- I rather try to show the registered users my appreciation by
- concentrating my efforts to enhance MAZ and make sure it remains
- compatible with Apple's System upgrades ? I chose the latter
- option, because v1.4 needed far more resources than I had
- foreseen, and usage time of some borrowed equipment had to be
- optimized to keep the development costs down.
-
- I usually cashed rather quickly the payments I received, but v1.4
- development was proving to be too difficult and time-consuming.
- System 7 still wasn't shipping and my other activities put _heavy_
- demands on my time. Once I had doubts that I'd be able to create a
- System 7-compatible MAZ, I could no longer cash the payments I
- received. The burden MAZ put on me made attractive the prospect of
- killing it and refunding the money of the previous registered
- users. Time and money were very tight, and this explains my
- silence during the past "few" months.
-
- I think the expiration date caused a scandal because of the
- following reasons:
-
- * I wasn't able to develop and send in time an updated version of
- the program to the users who paid their shareware fee.
-
- * There was no warning in the documentation, and MAZ's death
- troubled a lot of people. Maybe there should have been a warning,
- but I first wanted to see how many spontaneous payments I'd
- receive.
-
- I noticed, reading the messages on the net, that some people
- implicitly tend to assign a very high value to their own time, and
- they couldn't care less about the amount of time authors spend to
- develop programs. I am a normal person, and I don't see why the
- time I spent to maintain MAZ for my registered users - and "some"
- other people are benefiting too - should have an insignificant
- value. In v1.4 I've kept most of my promises I made in the
- documentation of the previous versions: System 7 compatibility, a
- clean, noise-less monochrome mode, support for a 24-bit video card
- and multiple-video card configurations... Granted, the program
- didn't ship in time and users had to switch back to a 640*480
- screen. But - as mentioned above - I think some people haven't the
- faintest idea about what it takes to take a conceptual idea like
- MAZ and implement it in a _reliable_ and transparent product,
- perhaps because the software is rather easy to use. MAZ
- development and maintenance took several hundred hours, and I'm
- getting tired of the discipline I had to impose myself since
- releasing MAZ to scrape together that much time. There are also a
- _lot_ of other things I should have done or wanted to do during
- that period, not to mention the adverse effects it had on my
- social life. And if at my first failure the majority of the users
- gang up to treat me as a scoundrel, I'm definitely not getting a
- very good deal.
-
- I still think that an expiration date - if it's managed correctly
- - is an acceptable way to suggest to users to re-evaluate the
- usefulness of the program. This scheme is often used in software
- for large computers and causes minimal inconvenience compared to
- other protection methods. Let's note that:
-
- * There is now a warning in the documentation.
-
- * The expiration date forces me to create and release updated
- versions to keep the program alive and all users benefit from it.
- As Apple probably won't release System 8 before a couple of years,
- I'll be able to better control the development schedule.
-
- * If I'm definitely fed up with MAZ, a commercial publisher could
- take charge of the project and expect some return from an
- unsaturated market. The firm will need it. As even equipment
- repair was difficult to finance, it won't probably be easy, even
- for a commercial operation, to purchase equipment and pay for its
- maintenance, and pay decent salaries to a person responsible for
- distribution/production/user support and an engineer who will
- maintain and develop the program. And I wonder why an engineer
- would want to waste his time doing such a boring job.
- Advertisements and packaging costs won't probably be negligible,
- either. The author would like to get part of the revenue, too (why
- not?) As the market isn't probably that large for a program like
- MAZ, any business plans a small publisher might draw up has thus
- to be pretty good and credible.
-
- Some people disliked the fact that I'm using a P.O. Box as my
- mailing address. A P.O. Box is a more secure way to receive mail,
- especially during the periods I'm not in Belgium. Also, I've heard
- that several locations in Belgium were burgled after their
- addresses had been published in a local Mac journal and I'm not
- willing to run that risk.
-
- Naoto Horii.
-
- Fare thee well.
-
- Information from:
- BSCHAFFE@HARTFORD.BITNET
-
-
- Reviews/22-Jul-91
- -----------------
-
- * MacWEEK
- Photoshop 2.0, pg. 49
- FontStudio 2.0, pg. 49
- MODE32, pg. 53
- Net Watchman, pg. 57
- Smart Label Printer Plus, pg. 57
- NEC PC-VCR, pg. 60
- VersionMaster 1.01, pg. 60
- Ricoh-based Removable Cartridge Drives, pg. 66
- GCC UltraDrive 50R
- Microtech R50
-
- * InfoWorld
- Photoshop 2.0, pg. 72
- MacroMind Three-D, pg. 73
- Director 3.0, pg. 73
- Infini-D, pg. 80
-
- * PC WEEK
- Ethernet Transceivers, pg. 97
- Apple Ethernet Thin coax Transceiver
- Asante FriendlyNet 10T Adapter
- Farallon PhoneNET StarConnector EN
- SynOptics Model 518 10Base-T Transceiver
-
- References:
- MacWEEK -- 16-Jul-91, Vol. 5, #25
- InfoWorld -- 15-Jul-91, Vol. 13, #28
- PC WEEK -- 22-Jul-91, Vol. 8, #29
-
-
- ..
-
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